BRING LURA TO
YOUR COUNTRY.
Become a LURA Distributor
We are looking for ambitious importers, distributors and sales organisations who want to establish LURA as a premium cleaning system in their local market.
We provide the product, training, marketing materials, technical support and a proven sales concept. You bring your local market knowledge, sales experience and ambition to grow.
More than a product.
A business opportunity.
LURA is not simply another vacuum cleaner. It is a premium cleaning system that combines water filtration, air washing, HEPA-13 filtration, deep cleaning and optional wet cleaning in one concept.
Our goal is not simply to sell products to distributors.
We want to build long-term partnerships with companies that want to develop the LURA brand in their own market.
Premium Positioning
A high-value cleaning system with strong differentiation from conventional vacuum cleaners.
Attractive Margins
A product concept designed to offer distributors and sales partners attractive earning opportunities.
Demonstration Product
LURA is a product customers can see, feel and experience during a demonstration.
Expandable Business
Generate additional sales through accessories, wet cleaning systems, electric brushes and LURA fragrance concentrates.
Why LURA is different
Water instead of dust bags
Fine dust and dirt are visibly bound in water instead of being stored dry in a bag.
Air washing + HEPA 13
The incoming air first passes through the water bath and is additionally filtered by a HEPA-13 filter.
Only 2.5 litres of water
Smart engineering allows LURA to work with only 2.5 litres of water, keeping the system compact and easy to handle.
Lightweight design
Approx. 6 kg empty weight and approx. 8.5 kg ready for use with water.
5-wheel chassis
Highly manoeuvrable, stable and designed for comfortable everyday use.
Up to 10 m working radius
6 m power cable + 3 m suction hose + approx. 1 m telescopic tube.
Wet & dry cleaning
One system for floors, carpets, upholstery, mattresses and vehicle interiors.
4th Generation
LURA represents decades of product development and continuous technical improvement.
A product made for demonstration.
LURA does not need to be explained for 30 minutes. It needs to be experienced.
During a demonstration, customers can see with their own eyes what has been removed from carpets, upholstery or mattresses and collected in the water.
This visible result creates one of LURA’s strongest sales moments.
The customer does not simply hear about the difference. They see it. They feel it.
A complete sales concept for your market
We do not want to send you products and leave you alone. As a LURA distribution partner, you can receive support in building your local business.
Product Training
Detailed training on the LURA system, applications and product advantages.
Sales Training
Learn how to demonstrate LURA and turn product benefits into convincing customer experiences.
Marketing Material
Professional product images, videos, brochures and digital content for your local marketing.
Social Media Content
Access to professional LURA content that can be adapted for your market.
Technical Support
Direct support for technical questions, spare parts and service cases.
Spare Parts
Reliable spare parts supply for long-term customer service.
Demonstration Equipment
Optional demonstration sets and accessories for professional customer presentations.
Build LURA in your country
We are looking for partners who want more than simply buying and reselling products. We are looking for companies that want to actively develop the LURA brand in their country.
Ideal partners may already have experience in:
Country partnerships with growth potential
In selected markets, strong partners may have the opportunity to develop towards an exclusive country partnership.
Exclusivity is not automatically granted. It can be earned through agreed sales targets, market development and long-term performance.
LURA Distributor
Start selling and developing LURA in your market.
Strategic Country Partner
Grow your sales structure and build a strong local presence.
Exclusive Country Partner
Possible for selected high-performing partners based on agreed targets and market development.
What we expect from our partners
Strong local market knowledge
You understand your customers, channels and competition.
Professional company structure
An established organisation with reliable processes.
Sales experience
Proven experience in selling premium products.
Local sales network
The ability to build and manage a local sales structure.
Customer service mentality
Service and after-sales as part of your business culture.
Long-term business thinking
Partnership over short-term transactions.
Commitment to the LURA brand
Representing LURA with care and consistency.
Active marketing & demonstration
Willingness to actively market and demonstrate the product.
What you can expect from LURA
- High-quality premium product
- Attractive distributor conditions
- Professional training
- Marketing support
- Product images and videos
- Technical support
- Spare parts availability
- Direct communication
- Long-term partnership
- Possibility to develop your own market
Become a LURA Distributor
Tell us about your company and your market. Our international team will review your application and contact you personally.
Ready to bring LURA to your market?
Join us in building the next chapter of LURA internationally.
Apply as a DistributorStrong products. Strong partners. Strong markets.