Become a LURA Water Filter Vacuum Cleaner Distributor
BRING LURA TO
YOUR COUNTRY.
Become a LURA Distributor
LURA is a premium water filter vacuum cleaner and cleaning system designed for customers looking for an alternative to conventional dry filtration vacuum cleaners. Using water filtration, separator technology and additional HEPA-13 filtration, LURA combines vacuum cleaning, air washing, deep cleaning and optional wet cleaning in one versatile system.
LURA International is looking for experienced importers, distributors and sales organisations worldwide who want to introduce and develop the LURA brand in their local market.
More than a product.
A business opportunity.
LURA is not simply another vacuum cleaner. It is a premium cleaning system that combines water filtration, air washing, HEPA-13 filtration, deep cleaning and optional wet cleaning in one concept.
Our goal is not simply to sell products to distributors.
We want to build long-term partnerships with companies that want to develop the LURA brand in their own market.
Premium Positioning
A high-value cleaning system with strong differentiation from conventional vacuum cleaners.
Attractive Margins
A product concept designed to offer distributors and sales partners attractive earning opportunities.
Demonstration Product
LURA is a product customers can see, feel and experience during a demonstration.
Expandable Business
Generate additional sales through accessories, wet cleaning systems, electric brushes and LURA fragrance concentrates.
Water Filtration & Separator Technology
The LURA cleaning system combines water filtration with separator technology. Incoming air and particles are guided into the water filtration system, where dust and dirt are bound in the water before the air passes through the additional HEPA-13 filtration stage.
This principle eliminates the need for conventional dust bags and creates a visible cleaning experience that is particularly effective during customer demonstrations.
Why distribute a water filter vacuum cleaner?
Consumers around the world are increasingly looking for cleaning solutions that go beyond conventional dust bags and dry dust containers. A water filter vacuum cleaner binds dust and fine particles in water, making the cleaning result immediately visible to the customer.
LURA combines this water filtration principle with separator technology, HEPA-13 filtration, deep-cleaning accessories and optional wet cleaning. This gives distributors a premium product with multiple applications and a strong demonstration effect.
Water Filter Vacuum Cleaner Distributor Opportunities
LURA International is expanding its international distributor network. We are interested in partnerships with established importers, home appliance distributors, direct sales organisations and cleaning equipment companies that want to develop a premium water filtration cleaning system in their country.
Partners receive access to product training, sales training, marketing materials, technical support, spare parts and professional demonstration equipment.
Why LURA is different
Water instead of dust bags
Fine dust and dirt are visibly bound in water instead of being stored dry in a bag.
Air washing + HEPA 13
The incoming air first passes through the water bath and is additionally filtered by a HEPA-13 filter.
Only 2.5 litres of water
Smart engineering allows LURA to work with only 2.5 litres of water, keeping the system compact and easy to handle.
Lightweight design
Approx. 6 kg empty weight and approx. 8.5 kg ready for use with water.
5-wheel chassis
Highly manoeuvrable, stable and designed for comfortable everyday use.
Up to 10 m working radius
6 m power cable + 3 m suction hose + approx. 1 m telescopic tube.
Wet & dry cleaning
One system for floors, carpets, upholstery, mattresses and vehicle interiors.
4th Generation
LURA represents decades of product development and continuous technical improvement.
A product made for demonstration.
LURA does not need to be explained for 30 minutes. It needs to be experienced.
During a demonstration, customers can see with their own eyes what has been removed from carpets, upholstery or mattresses and collected in the water.
This visible result creates one of LURA’s strongest sales moments.
The customer does not simply hear about the difference. They see it. They feel it.
A complete sales concept for your market
We do not want to send you products and leave you alone. As a LURA distribution partner, you can receive support in building your local business.
Product Training
Detailed training on the LURA system, applications and product advantages.
Sales Training
Learn how to demonstrate LURA and turn product benefits into convincing customer experiences.
Marketing Material
Professional product images, videos, brochures and digital content for your local marketing.
Social Media Content
Access to professional LURA content that can be adapted for your market.
Technical Support
Direct support for technical questions, spare parts and service cases.
Spare Parts
Reliable spare parts supply for long-term customer service.
Demonstration Equipment
Optional demonstration sets and accessories for professional customer presentations.
Build LURA in your country
We are looking for partners who want more than simply buying and reselling products. We are looking for companies that want to actively develop the LURA brand in their country.
Ideal partners may already have experience in:
Country partnerships with growth potential
In selected markets, strong partners may have the opportunity to develop towards an exclusive country partnership.
Exclusivity is not automatically granted. It can be earned through agreed sales targets, market development and long-term performance.
LURA Distributor
Start selling and developing LURA in your market.
Strategic Country Partner
Grow your sales structure and build a strong local presence.
Exclusive Country Partner
Possible for selected high-performing partners based on agreed targets and market development.
What we expect from our partners
Strong local market knowledge
You understand your customers, channels and competition.
Professional company structure
An established organisation with reliable processes.
Sales experience
Proven experience in selling premium products.
Local sales network
The ability to build and manage a local sales structure.
Customer service mentality
Service and after-sales as part of your business culture.
Long-term business thinking
Partnership over short-term transactions.
Commitment to the LURA brand
Representing LURA with care and consistency.
Active marketing & demonstration
Willingness to actively market and demonstrate the product.
What you can expect from LURA
- High-quality premium product
- Attractive distributor conditions
- Professional training
- Marketing support
- Product images and videos
- Technical support
- Spare parts availability
- Direct communication
- Long-term partnership
- Possibility to develop your own market
Become a LURA Distributor
Tell us about your company and your market. Our international team will review your application and contact you personally.
Frequently Asked Questions
What is a water filter vacuum cleaner?
A water filter vacuum cleaner uses water as the primary medium to bind dust, dirt and fine particles during vacuuming instead of collecting them in a conventional dust bag.
Does LURA use a separator?
Yes. LURA combines its water filtration principle with separator technology and an additional HEPA-13 filtration stage.
Is LURA looking for international distributors?
Yes. LURA International is looking for qualified importers, distributors and sales organisations in selected international markets.
Can I become the exclusive LURA distributor for my country?
Exclusive distribution may be available for selected markets and high-performing partners based on agreed sales targets, market development and long-term performance.
What support does LURA provide to distributors?
LURA partners can receive product and sales training, marketing materials, product images and videos, technical support, spare parts support and demonstration equipment.
Which companies are suitable LURA distributors?
Suitable partners may include household appliance importers, premium appliance distributors, direct sales companies, professional cleaning equipment suppliers and established organisations with local sales networks.
Ready to bring LURA to your market?
Join us in building the next chapter of LURA internationally.
Apply as a DistributorStrong products. Strong partners. Strong markets.